First Promotional Campaign in MTR Stations

To kick off “Design for Future Build for Life” publicity campaign, we collaborated with local artists to immerse 4 key core values of construction industry into visuals, namely “Professional Efficiency”, “Construction Safety”, “Innovation and Technology” and “Zero-Carbon built environment” to explain the daily works of construction industry by adding in some major key tasks into the drawing. The overall advertising campaign hopes to raise the awareness of the working environment of industry.